![]() ![]() This tagline does a lot in just a few words, and that’s the goal of a tagline. WINTER, WHITE AND WICKED by Shannon Dittemore You won’t survive this road without ice in your veins. The final tagline does everything it needed to do, and I couldn’t be more pleased: ![]() We tweaked and fiddled with it, finally sending our best ideas over to marketing. This play on words fit my story perfectly, in both a literal and metaphorical way. Only a girl with ice in her veins could survive this storm.Īs soon as we zeroed in on the concept of ice in your veins, we knew we were onto something. Only a girl with ice in her veins could truck this road. When you have ice in your veins, what’s a little snow on the road? Ice on the road and a storm in her heart.įinding her friend is dangerous, losing herself is the real risk. Here’s a peek at just some of the possibilities my editor and I batted back and forth over the course of a few weeks: While there are many, many strategies out there, these are a few we explored rather thoroughly as we brainstormed possible taglines for WINTER, WHITE AND WICKED. Another example of knowing what readers want and showing them that this book provides it. This is a perfect tagline for an enemies-to-lovers romance, and that’s just what this book is. Winning what you want may cost you everything you love. There are numerous strategies to coming up with a winning tagline, and several creative directions you could take. It’s a long title and makes it very clear that this book is going to be about having limited options, and none of them are safe.īut what if the artwork and the title would benefit from something more? What if your design team prefers to put endorsements on the back of the book? What then? I think of a book I just read called THIRTEEN DOORWAYS, WOLVES BEHIND THEM ALL. Maybe the design is enough all on its own.Īnd then sometimes, the title itself acts as a tagline. It’s also possible that the artwork may not allow for extra text on the cover. I know I’m always intrigued when I see a flattering blurb on the cover of a book from an author I respect. Sometimes other elements of a book cover do the heavy lifting.Īn endorsement from a fellow author can accomplish the very same purpose. A very specific question had yet to occur to me: It was a fun email to get and I was excited as we started brainstorming, but it wasn’t an email I was expecting. Something that sums up Sylvi’s toughness and how unique this story is.” ![]() “Hey! We just got some marketing feedback and they’d love a tagline for the cover of the book. When my editor first approached the topic of adding a tagline to my book, her email read something like this, Sounds simple, right? But crafting a killer tagline is an art form all its own, and if you’re traditionally published, it usually requires teamwork. Its job is to entice a shopper and, along with the cover art, get them to lift the book off the shelf so they can give the book a closer look. These are the questions we’re going to answer today, and I’m going to do that by sharing some of the taglines I found on my shelf, and by giving you a glimpse into the creation of the tagline for my upcoming release, WINTER, WHITE AND WICKED.Ī tagline is a phrase or short sentence, most often appearing on the front cover of a book. What is a tagline, does my book need one, and how do I craft something that hits on all the right notes?
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |